How to stay legal using Email Marketing.

Many people are under a misconception that all email marketing is illegal, when infact this is totally incorrect.
All types of marketing are covered by the European Marketing Compliancy Act which has been recently updated. The marketing act clearly lays out what is acceptable and what is not, providing you stay within the basic rules laid out by the marketing act and carry out your marketing responsibly then you will not fall foul of the law and you will be able to take advantage of an extremely cost effective and successful marketing technique.

Guidelines laid out by the European Email Marketing Compliancy Act

  1. It is perfectly allowable to send relevant emails to a business email address.
  2. Your email must have valid;
    Reply email address
    Subject line
    Contact address and telephone number
    Unsubscribe facility
  3. Your email content should not be of an obscene nature and the subject line should be relevant to the content of the email.
  4. If a recipient requests to be removed from your database then you must remove their details from all future marketing.
  5. You should not sell or distribute recipient data without prior agreement.

How Our Software Assists You

  1. Because our software harvests its email databases from business websites that are openly published on the internet the email addresses that are obtained can reasonably be classed as business contact email addresses.
  2. By harvesting specific and targeted email databases you can make your email messages specific and relevant to the recipient .
  3. By using the email database manager you can easily compile remove lists and filter them against newly harvested databases to ensure that the people who have requested to be removed from your lists are done so and are removed from all future marketing.
E.U. Email Marketing code compliant, The Advanced Business Email Address Harvester concentrates on gathering only business email address databases. Because of the way it works the Harvester meets with the E.U. Marketing compliancy code requirements.

The E.U. code states that email marketing campaigns should be aimed at business email address as opposed to personal email addresses which our Harvester will help you to do.

 

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